Why Lifestyle Matters More Than Location

For decades, the real estate mantra has been “location, location, location.” While location still plays a key role, modern buyers are shifting their focus to lifestyle. Families want safe neighborhoods with good schools, parks, and community centres. Professionals value proximity to transport, coworking spaces, and dining options. Retirees may seek quiet suburbs with healthcare facilities and recreational opportunities. This shift means that buyers are willing to look beyond the traditional “prestige postcodes” if another suburb offers a better quality of life. For sellers, highlighting lifestyle benefits such as walkability, community culture, and green spaces can make a property stand out. At the end of the day, people are not just buying a house—they are buying the lifestyle that comes with it.